Clarisights Blog

2024 at Clarisights: Five New Features That Changed The Way Teams Work With Marketing Data

Sidin Vadukut

Product

Best Practices

Engineering

2024 at Clarisights: Five New Features That Changed The Way Teams Work With Marketing Data

Sidin Vadukut

Product

Best Practices

Engineering

Engineering at Clarisights: New Joinee Roundtable

Sidin Vadukut

People

Engineering

Engineering at Clarisights: New Joinee Roundtable

Sidin Vadukut

People

Engineering

Is SKAN driving you up the wall? Clarisights can help.

Philip Ziegler

Best Practices

Is SKAN driving you up the wall? Clarisights can help.

Philip Ziegler

Best Practices

5 Lessons in 5 Years as CTO of a Start Up

Ashu Pachauri

Perspectives

5 Lessons in 5 Years as CTO of a Start Up

Ashu Pachauri

Perspectives

Clarisights: A History In Languages

Arun Srinivasan

Engineering

Clarisights: A History In Languages

Arun Srinivasan

Engineering

How To Build A Brain: The Mozek Dev Diaries #2

Sidin Vadukut

Announcements

Engineering

How To Build A Brain: The Mozek Dev Diaries #2

Sidin Vadukut

Announcements

Engineering

How To Build A Brain: The Mozek Dev Diaries #1

Sidin Vadukut

Announcements

Engineering

How To Build A Brain: The Mozek Dev Diaries #1

Sidin Vadukut

Announcements

Engineering

The Purist and the Pragmatist: An Oral History of MorselDB (Part 2)

Arun Srinivasan

Engineering

The Purist and the Pragmatist: An Oral History of MorselDB (Part 2)

Arun Srinivasan

Engineering

Buy or Build?: An Oral History of MorselDB (Part 1)

Arun Srinivasan

Engineering

Buy or Build?: An Oral History of MorselDB (Part 1)

Arun Srinivasan

Engineering

Clarisights raises $14M Series A led by Sequoia Capital India

Arun Srinivasan

Announcements

Clarisights raises $14M Series A led by Sequoia Capital India

Arun Srinivasan

Announcements

Exercising validations to keep grounded - a philosophic undertaking (on the power of empathy and validation in design)

Arun Srinivasan

Perspectives

People

Exercising validations to keep grounded - a philosophic undertaking (on the power of empathy and validation in design)

Arun Srinivasan

Perspectives

People

Introducing PHPA: Our Kubernetes Horizontal Pod Autoscaler

Sidin Vadukut

Engineering

Introducing PHPA: Our Kubernetes Horizontal Pod Autoscaler

Sidin Vadukut

Engineering

The journey of Custom Metrics at Clarisights

Engineering

The journey of Custom Metrics at Clarisights

Engineering

Postgresql — mysterious bad connections issue post Rails 5.2

Ankur Gupta

Engineering

Postgresql — mysterious bad connections issue post Rails 5.2

Ankur Gupta

Engineering

Data Gravity — Why Should Marketers Care?

Vijay Nandwani

Perspectives

Data Gravity — Why Should Marketers Care?

Vijay Nandwani

Perspectives

The Showdown: Tableau v/s Google Data Studio for Marketers

Vijay Nandwani

Perspectives

The Showdown: Tableau v/s Google Data Studio for Marketers

Vijay Nandwani

Perspectives

The Inflection Point for BI Platforms

Arun Srinivasan

Perspectives

The Inflection Point for BI Platforms

Arun Srinivasan

Perspectives

How we scaled our Rails backend

Ankur Gupta

Engineering

How we scaled our Rails backend

Ankur Gupta

Engineering

Meet The Team #4: Prashant Vithani (Not the new guy, but the Μμ guy)

Larissa Crasto

People

Meet The Team #4: Prashant Vithani (Not the new guy, but the Μμ guy)

Larissa Crasto

People

Meet The Team #3: Bhupali Chiplunkar (& the importance of rubber ducks 🦆)

Larissa Crasto

People

Meet The Team #3: Bhupali Chiplunkar (& the importance of rubber ducks 🦆)

Larissa Crasto

People

Meet the Team #2: Ankur Gupta (Building loads of things, all the time, in every direction 🛠️)

Larissa Crasto

People

Meet the Team #2: Ankur Gupta (Building loads of things, all the time, in every direction 🛠️)

Larissa Crasto

People

Meet The Team #1: Ashu Pachauri (& The power of focussing on the fundamentals)

Larissa Crasto

People

Meet The Team #1: Ashu Pachauri (& The power of focussing on the fundamentals)

Larissa Crasto

People

A Day in The Life of a Clarisights Customer Success Manager

Avisek Rath

People

A Day in The Life of a Clarisights Customer Success Manager

Avisek Rath

People

Inside the Product Specialist Role at Clarisights

Avisek Rath

People

Inside the Product Specialist Role at Clarisights

Avisek Rath

People

How We Hire at Clarisights

Arun Srinivasan

People

How We Hire at Clarisights

Arun Srinivasan

People

The Missing Middle (Solving For Marketing's Operational Layer - Part 2)

Arun Srinivasan

Perspectives

The Missing Middle (Solving For Marketing's Operational Layer - Part 2)

Arun Srinivasan

Perspectives

The Missing Middle (How Performance Marketing Lost its Way - Part 1)

Arun Srinivasan

Perspectives

The Missing Middle (How Performance Marketing Lost its Way - Part 1)

Arun Srinivasan

Perspectives

Product Engineering Roundtable: Building cross-channel analysis at scale Clarisights Journal

Arun Srinivasan

Engineering

Product Engineering Roundtable: Building cross-channel analysis at scale Clarisights Journal

Arun Srinivasan

Engineering

Lessons, mistakes, challenges building our in-house Orchestrator for Big Data pipelines: A year of learnings developing Mozek

Engineering

Lessons, mistakes, challenges building our in-house Orchestrator for Big Data pipelines: A year of learnings developing Mozek

Engineering

Monitoring and Reporting Errors from Sidekiq Jobs

Arun Srinivasan

Engineering

Monitoring and Reporting Errors from Sidekiq Jobs

Arun Srinivasan

Engineering

Ruby Hotspots: Finding avenues for Memoization and Caching

Ashu Pachauri

Engineering

Ruby Hotspots: Finding avenues for Memoization and Caching

Ashu Pachauri

Engineering

Resolving metric dependency & expression with DAG & AST

Prashant Vithani

Engineering

Resolving metric dependency & expression with DAG & AST

Prashant Vithani

Engineering

Scaling Backend 100x

Ankur Gupta

Engineering

Scaling Backend 100x

Ankur Gupta

Engineering

“Scale Your Marketing Insights, Not Your Infrastructure”: Lessons from High-Performance Marketing Teams

Sidin Vadukut

Engineering

“Scale Your Marketing Insights, Not Your Infrastructure”: Lessons from High-Performance Marketing Teams

Sidin Vadukut

Engineering

The Μμ You Know... (Building a Micro-Chunking Engine for Performance Marketing Data)

Arun Srinivasan

Engineering

The Μμ You Know... (Building a Micro-Chunking Engine for Performance Marketing Data)

Arun Srinivasan

Engineering

Why We Chose Real-Time Joins Over Flat Files (The MorselDB Story)

Anmol Arora

Engineering

Why We Chose Real-Time Joins Over Flat Files (The MorselDB Story)

Anmol Arora

Engineering

Architecture for An Analytical Database of Objects

Pritam Baral

Engineering

Architecture for An Analytical Database of Objects

Pritam Baral

Engineering

Big Tech or Startup? (Why One Engineer Chose Clarisights After Google)

Bhanu Prakash Thandu

People

Big Tech or Startup? (Why One Engineer Chose Clarisights After Google)

Bhanu Prakash Thandu

People

Creative Intelligence Is the New Growth Lever in Performance Marketing

Arun Srinivasan

Perspectives

Best Practices

Creative Intelligence Is the New Growth Lever in Performance Marketing

Arun Srinivasan

Perspectives

Best Practices

Why Dashboards Are Failing Modern Marketing Teams

Arun Srinivasan

Perspectives

Best Practices

Why Dashboards Are Failing Modern Marketing Teams

Arun Srinivasan

Perspectives

Best Practices

The Spreadsheet Addiction: Why It’s Still Your Team’s #1 Analytics Tool (and Why That’s a Problem)

Arun Srinivasan

Perspectives

Best Practices

The Spreadsheet Addiction: Why It’s Still Your Team’s #1 Analytics Tool (and Why That’s a Problem)

Arun Srinivasan

Perspectives

Best Practices

After years of marketing reporting struggles, it's not yet working. Now what?

Arun Srinivasan

Perspectives

Best Practices

After years of marketing reporting struggles, it's not yet working. Now what?

Arun Srinivasan

Perspectives

Best Practices

Is your marketing reporting holding you back? Signs you should rethink it

Arun Srinivasan

Perspectives

Best Practices

Is your marketing reporting holding you back? Signs you should rethink it

Arun Srinivasan

Perspectives

Best Practices

Why your approach to enterprise marketing reporting is fundamentally flawed

João António Sousa

Perspectives

Why your approach to enterprise marketing reporting is fundamentally flawed

João António Sousa

Perspectives

How to calculate the real cost of your marketing reporting

Arun Srinivasan

Perspectives

Best Practices

How to calculate the real cost of your marketing reporting

Arun Srinivasan

Perspectives

Best Practices

The hidden millions you are wasting on Marketing Reporting

Arun Srinivasan

Perspectives

Best Practices

The hidden millions you are wasting on Marketing Reporting

Arun Srinivasan

Perspectives

Best Practices

Creative strategy and testing: 3 costly pitfalls

Philip Ziegler

Best Practices

Creatives

Paid Social

Display

Measurement

Creative strategy and testing: 3 costly pitfalls

Philip Ziegler

Best Practices

Creatives

Paid Social

Display

Measurement

The silent budget leak

Arun Srinivasan

Perspectives

Measurement

The silent budget leak

Arun Srinivasan

Perspectives

Measurement

Alternatives to Salesforce Marketing Cloud Intelligence (formerly Datorama)

João António Sousa

Alternatives to Salesforce Marketing Cloud Intelligence (formerly Datorama)

João António Sousa

A comprehensive comparison: Clarisights vs Salesforce Marketing Cloud Intelligence (formerly Datorama)

João António Sousa

A comprehensive comparison: Clarisights vs Salesforce Marketing Cloud Intelligence (formerly Datorama)

João António Sousa

Clarisights is the number one marketing analytics platform

Clarisights recognized as the #1 Marketing Analytics Platform by G2 for 4th consecutive quarter

Arun Srinivasan

Announcements

Clarisights recognized as the #1 Marketing Analytics Platform by G2 for 4th consecutive quarter

Arun Srinivasan

Announcements

The hidden testing tax in performance marketing

Arun Srinivasan

Perspectives

Paid Search

Paid Social

App Acquisition

SEO

Creatives

The hidden testing tax in performance marketing

Arun Srinivasan

Perspectives

Paid Search

Paid Social

App Acquisition

SEO

Creatives

The UA Battlefield: 5 critical challenges for 2025

Arun Srinivasan

Perspectives

App Acquisition

Creatives

Perspectives

The UA Battlefield: 5 critical challenges for 2025

Arun Srinivasan

Perspectives

App Acquisition

Creatives

Perspectives

AI Campaigns: how to audit Google PMax and Meta Advantage+ Campaigns

Arun Srinivasan

Best Practices

Paid Social

Paid Search

Best Practices

AI Campaigns: how to audit Google PMax and Meta Advantage+ Campaigns

Arun Srinivasan

Best Practices

Paid Social

Paid Search

Best Practices

From hype to reality: a critical view of MMM

João António Sousa

Best Practices

Measurement

From hype to reality: a critical view of MMM

João António Sousa

Best Practices

Measurement

Mastering Facebook Ads Naming Conventions: A Comprehensive Guide

Arun Srinivasan

Best Practices

Creatives

Paid Social

Display

Mastering Facebook Ads Naming Conventions: A Comprehensive Guide

Arun Srinivasan

Best Practices

Creatives

Paid Social

Display

My ROAS is down! What should I do?

Arun Srinivasan

Best Practices

Measurement

My ROAS is down! What should I do?

Arun Srinivasan

Best Practices

Measurement

How to spot and combat creative fatigue

Arun Srinivasan

Best Practices

Creatives

Paid Social

Display

How to spot and combat creative fatigue

Arun Srinivasan

Best Practices

Creatives

Paid Social

Display

2024: The State of Digital Marketing and what sets the best teams apart

Arun Srinivasan

Perspectives

2024: The State of Digital Marketing and what sets the best teams apart

Arun Srinivasan

Perspectives

Clarisights Recognized as the #1 Enterprise Marketing Analytics Platform by G2

Arun Srinivasan

Announcements

Clarisights Recognized as the #1 Enterprise Marketing Analytics Platform by G2

Arun Srinivasan

Announcements

Keeping the Peace Between Performance Marketing and Data Teams

João António Sousa

Perspectives

Keeping the Peace Between Performance Marketing and Data Teams

João António Sousa

Perspectives

Data Democratization: from buzzword to reality?

Arun Srinivasan

Perspectives

Data Democratization: from buzzword to reality?

Arun Srinivasan

Perspectives

Weekly Business Reviews: How to make the most of them

Arun Srinivasan

Perspectives

Weekly Business Reviews: How to make the most of them

Arun Srinivasan

Perspectives

Bridging the Analytics Gap: How Modern Marketers Can Reclaim Strategic Time

Arun Srinivasan

Perspectives

Bridging the Analytics Gap: How Modern Marketers Can Reclaim Strategic Time

Arun Srinivasan

Perspectives

Why marketing teams keep going back to spreadsheets

Arun Srinivasan

Perspectives

Why marketing teams keep going back to spreadsheets

Arun Srinivasan

Perspectives

The Other Side of Marketing Analytics: The Delivery Challenge

Arun Srinivasan

Perspectives

The Other Side of Marketing Analytics: The Delivery Challenge

Arun Srinivasan

Perspectives

Measurement Source of Truth

Arun Srinivasan

Perspectives

Measurement

Measurement Source of Truth

Arun Srinivasan

Perspectives

Measurement

Why It’s Critical to Have Good Fast Data for MMM

Michael Kaminsky

Perspectives

Measurement

Why It’s Critical to Have Good Fast Data for MMM

Michael Kaminsky

Perspectives

Measurement

Braze + Clarisights: supercharging marketing reporting

Arun Srinivasan

Best Practices

CRM

Braze + Clarisights: supercharging marketing reporting

Arun Srinivasan

Best Practices

CRM

Thought leadership, tips, and tricks for world-class performance marketing

Thought leadership, tips, and tricks for world-class performance marketing

Thought leadership, tips, and tricks for world-class performance marketing

2024 at Clarisights: Five New Features That Changed The Way Teams Work With Marketing Data

2024 at Clarisights: Five New Features That Changed The Way Teams Work With Marketing Data

2024 at Clarisights: Five New Features That Changed The Way Teams Work With Marketing Data

Engineering at Clarisights: New Joinee Roundtable

Engineering at Clarisights: New Joinee Roundtable

Engineering at Clarisights: New Joinee Roundtable

Is SKAN driving you up the wall? Clarisights can help.

Is SKAN driving you up the wall? Clarisights can help.

Is SKAN driving you up the wall? Clarisights can help.

5 Lessons in 5 Years as CTO of a Start Up

5 Lessons in 5 Years as CTO of a Start Up

5 Lessons in 5 Years as CTO of a Start Up

Clarisights: A History In Languages

Clarisights: A History In Languages

Clarisights: A History In Languages

How To Build A Brain: The Mozek Dev Diaries #2

How To Build A Brain: The Mozek Dev Diaries #2

How To Build A Brain: The Mozek Dev Diaries #2

How To Build A Brain: The Mozek Dev Diaries #1

How To Build A Brain: The Mozek Dev Diaries #1

How To Build A Brain: The Mozek Dev Diaries #1

The Purist and the Pragmatist: An Oral History of MorselDB (Part 2)

The Purist and the Pragmatist: An Oral History of MorselDB (Part 2)

The Purist and the Pragmatist: An Oral History of MorselDB (Part 2)

Buy or Build?: An Oral History of MorselDB (Part 1)

Buy or Build?: An Oral History of MorselDB (Part 1)

Buy or Build?: An Oral History of MorselDB (Part 1)

Clarisights raises $14M Series A led by Sequoia Capital India

Clarisights raises $14M Series A led by Sequoia Capital India

Clarisights raises $14M Series A led by Sequoia Capital India

Exercising validations to keep grounded - a philosophic undertaking (on the power of empathy and validation in design)

Exercising validations to keep grounded - a philosophic undertaking (on the power of empathy and validation in design)

Exercising validations to keep grounded - a philosophic undertaking (on the power of empathy and validation in design)

Introducing PHPA: Our Kubernetes Horizontal Pod Autoscaler

Introducing PHPA: Our Kubernetes Horizontal Pod Autoscaler

Introducing PHPA: Our Kubernetes Horizontal Pod Autoscaler

The journey of Custom Metrics at Clarisights

The journey of Custom Metrics at Clarisights

The journey of Custom Metrics at Clarisights

Postgresql — mysterious bad connections issue post Rails 5.2

Postgresql — mysterious bad connections issue post Rails 5.2

Postgresql — mysterious bad connections issue post Rails 5.2

Data Gravity — Why Should Marketers Care?

Data Gravity — Why Should Marketers Care?

Data Gravity — Why Should Marketers Care?

The Showdown: Tableau v/s Google Data Studio for Marketers

The Showdown: Tableau v/s Google Data Studio for Marketers

The Showdown: Tableau v/s Google Data Studio for Marketers

The Inflection Point for BI Platforms

The Inflection Point for BI Platforms

The Inflection Point for BI Platforms

How we scaled our Rails backend

How we scaled our Rails backend

How we scaled our Rails backend

Meet The Team #4: Prashant Vithani (Not the new guy, but the Μμ guy)

Meet The Team #4: Prashant Vithani (Not the new guy, but the Μμ guy)

Meet The Team #4: Prashant Vithani (Not the new guy, but the Μμ guy)

Meet The Team #3: Bhupali Chiplunkar (& the importance of rubber ducks 🦆)

Meet The Team #3: Bhupali Chiplunkar (& the importance of rubber ducks 🦆)

Meet The Team #3: Bhupali Chiplunkar (& the importance of rubber ducks 🦆)

Meet the Team #2: Ankur Gupta (Building loads of things, all the time, in every direction 🛠️)

Meet the Team #2: Ankur Gupta (Building loads of things, all the time, in every direction 🛠️)

Meet the Team #2: Ankur Gupta (Building loads of things, all the time, in every direction 🛠️)

Meet The Team #1: Ashu Pachauri (& The power of focussing on the fundamentals)

Meet The Team #1: Ashu Pachauri (& The power of focussing on the fundamentals)

Meet The Team #1: Ashu Pachauri (& The power of focussing on the fundamentals)

A Day in The Life of a Clarisights Customer Success Manager

A Day in The Life of a Clarisights Customer Success Manager

A Day in The Life of a Clarisights Customer Success Manager

Inside the Product Specialist Role at Clarisights

Inside the Product Specialist Role at Clarisights

Inside the Product Specialist Role at Clarisights

How We Hire at Clarisights

How We Hire at Clarisights

How We Hire at Clarisights

The Missing Middle (Solving For Marketing's Operational Layer - Part 2)

The Missing Middle (Solving For Marketing's Operational Layer - Part 2)