Comparing BI dashboards to Clarisights
BI dashboards are great for monitoring metrics. But being able to explore your data and uncover insights is a different story.
We get often compared to BI tools like Tableau, Power BI and Looker
It’s probably because we’re used to visualizing marketing data. Most marketing and data teams think they’re comparing apples to apples. But it’s really like comparing apples to oranges.
BI dashboards help teams visualize marketing data only on a high level. But marketers require more flexibility, granularity, and control to confidently steer performance.
BI dashboards
BI dashboards help you visualize marketing data. This requires the underlying data to be collected and prepared with an ETL solution (like Funnel, Adverity or Fivetran).
The dashboards and ETL tools are handled by the data team. Thus, any new analysis, dashboard or metric change requires the data team’s support, often taking weeks or months. This leads to waiting times and the inability to explore hypotheses quickly. All this results in missed optimization opportunities.
Clarisights
Clarisights Insights Hub helps you not only automate the collection and storage of marketing data but also allows marketers to flexibly explore the data and derive insights.
This goes beyond general-purpose BI tools (e.g., Looker, Tableau, Power BI) to cater to the specific use cases of sophisticated marketing teams. As a result, marketers can go from questions to insights in minutes. Without waiting for data teams, who are freed up to focus on strategic work.
What our customers say
Go from questions to insights in minutes
With BI dashboards, answering new questions requires waiting for the data team, leading to missed optimization opportunities. Having to wait weeks for requests often stops marketers from exploring hypotheses.
With Clarisights, marketers can easily create or edit metrics, filters, dimensions, dashboards and reports. To answer questions and test hypotheses in minutes, fostering a culture of data curiosity.
Uncover additional optimization opportunities
Diagnose performance changes quickly and uncover granular cross-channel insights (e.g., which creative concepts or hooks work best across channels, which keyword groups perform best in paid search).
Increase efficiency across teams
With Clarisights, there's no more siloed reporting next to your BI dashboards. Siloed reporting in spreadsheets often leads to data discrepancies, resulting in missed optimization opportunities and undermined trust in data.
In addition, the data team’s time is not wasted updating dashboards, metrics, etc. Instead, they can focus on key priorities like attribution and MMM.
See the platform in action
Are you a scale-up or enterprise ready to unlock the full potential of your marketing budget? Let us show you how Clarisights can help.
